Passionate about travel, lifestyle and hospitality, Scout PR promotes a region’s very heart and soul.



We have a strong network of media contacts across consumer, news and trade genres, and broad experience in developing and implementing creative PR strategies that best promote destinations and tourism products relevant to each of these target markets.

Scout PR’s ethos is built around a genuine love for what we do. We value our media relationships developed over 15+ years in the PR industry, with experience spanning travel and destination, lifestyle, fashion, retail, wellness and entertainment industries. Though, the essence of what we do and the core of our business always draws back to our travel-focused heart.

At Scout, we value the power of collaborations and working with ‘kindreds’ to develop genuine messaging – whether it be working with the media, influencers, brand or industry partnerships. We are always thinking outside the box to create tailored media and publicity opportunities that amplify messaging with existing and expanded target audiences.

Over the years, we have developed a broad range of visiting media itineraries, media materials and other destination-focused content, and coordinated/hosted numerous media famils for both domestic and international media.

Travel is our backbone, and also our heart.

Claire has helped our product blah, blah, blah. Scout PR inspires everyone to be pssionate about what they do.
— John Smith, Nature Conservancy Magazine


  • ‘Press Office’ – to proactively service the media

  • Media enquires - provide story angles and ideas, assistance with questions and information

  • Media lists - manage and update, to target for Lord Howe Island Tourism Association engagement

  • Pitch stories - issue media releases and pitch stories to the media on a regular basis

  • Consulting – provide consultancy and advice for PR, marketing initiatives and campaigns

  • Images - source and provide suitable images for media use

  • Media hosting and representation – as required to host media visits, and represent at industry networking events and meetings

  • Writing– quality copy provided when required, including blog posts, newsletters, marketing materials etc.

  • Reporting – providing regular status updates as per agreed schedule